Copycats : how smart companies use imitation to gain a strategic edge
Oded Shenkar
| Year of publication: |
2010
|
|---|---|
| Authors: | Shenkar, Oded |
| Publisher: |
Boston, Mass. : Harvard Business Press |
| Subject: | Imitationsstrategie | Imitation strategy | Innovation | Imitationsprodukt | Produktwettbewerb | Strategische Planung | Produktionsplanung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 241 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Fat copycats -- The science and art of imitation -- The imitation age -- The imitators -- Imitation capabilities and processes -- Imitation strategies -- The imovation challenge. 1006 |
| ISBN: | 978-1-4221-2673-8 ; 1-4221-2673-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003908736