Copyright and Live Streaming of Sports Broadcasting

The inception of live streaming technology has rapidly changed the way in which sporting events are transmitted. The unauthorised retransmission of live sports telecasts over the Internet has become one of the main concerns in sports media, where broadcasters have lost billions of dollars' worth of sports broadcasting contracts and sponsorship deals. The scale of this problem has caused serious harm, both to sports rights-holders and to broadcasters. Legislative reforms are required in order to balance the public's ever-increasing desire for convenient ways to view digital materials against the legal rights of the owners of the material, while also aiming to maintain a forward-looking perspective in an attempt to foresee potential technological advancements that may pose considerable challenges to the traditional copyright law. This article analyses how the concept of live streaming of live sports has changed the legal landscape