Corporate apologies are effective because reform signals are weighted more heavily than culpability signals
Year of publication: |
2024
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Authors: | Hornsey, Matthew J. ; Chapman, Cassandra M. ; La Macchia, Stephen ; Loakes, Jennifer |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 177.2024, Art.-No. 114620, p. 1-11
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Subject: | Apologies | Organizational transgressions | Scandal | Trust repair |
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