Corporate brand building
Peter Caspar Hamel, Karoline Güller
Year of publication: |
2006
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Authors: | Hamel, Peter Caspar ; Güller, Karoline |
Published in: |
Manual of international marketing. - Wiesbaden : Gabler [u.a.], ISBN 3-8349-0039-7. - 2006, p. 393-407
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Subject: | Marketing | Markenführung | Brand management | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Innovationsmanagement | Innovation management |
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