Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Franz-Rudolf Esch ...
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Authors: | Esch, Franz-Rudolf ; Tomczak, Torsten ; Kernstock, Joachim ; Langner, Tobias ; Bräutigam, Sören |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Strategisches Management | Strategic management | Deutschland | Germany | Markenpolitik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 375 S Ill., graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturverz. S. 347 - 374 Gb. : ca. EUR 38.00 |
| ISBN: | 3-409-11908-6 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001732357