Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand
| Year of publication: |
2011
|
|---|---|
| Authors: | Vallaster, Christine ; Lindgreen, Adam |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 7, p. 1133-1144
|