Corporate branding and brand architecture : a conceptual framework
Laurent Muzellec; Mary C. Lambkin
Year of publication: |
2009
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Authors: | Muzellec, Laurent ; Lambkin, Mary C. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 9.2009, 1, p. 39-54
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