Corporate branding strategies in mergers and acquisitions
Year of publication: |
2012
|
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Authors: | Gussoni, Manuela ; Mangani, Andrea |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 9, p. 772-787
|
Subject: | Übernahme | Takeover | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | 2001-2006 |
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