Corporate brands: what are they? What of them?
Year of publication: |
2003
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Authors: | Balmer, John M.T. ; Gray, Edmund R. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 7, p. 972-997
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