Corporate citizenship and its impact upon consumer moralisation, decision-making and choice
Year of publication: |
2015
|
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Authors: | McEachern, Morven G. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 3/4, p. 430-452
|
Subject: | corporate citizenship | consumer moral recognition | consumer choice | Fairtrade chocolate | moralisation | projective techniques | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Entscheidung | Decision |
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