Corporate communication : a guide to theory and practice
Joep Cornelissen
| Year of publication: |
2014 ; 4. ed.
|
|---|---|
| Authors: | Cornelissen, Joep |
| Publisher: |
Los Angeles [u.a.] : SAGE |
| Subject: | Unternehmen | Enterprise | Kommunikation | Communication | Corporate Communication | Informationspolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 294 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Part I: IntroductionChapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication. |
| ISBN: | 978-1-4462-7494-1 ; 978-1-4462-7495-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433908