Corporate communication in SMEs : unveiling an ignored field of practice
Year of publication: |
2016
|
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Authors: | Zerfaß, Ansgar ; Winkler, Luisa |
Published in: |
The management game of communication. - Bingley, UK : Emerald, ISBN 978-1-78635-716-8. - 2016, p. 265-286
|
Subject: | KMU | SME | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1108/S2398-391420160000001014 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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