Corporate communication management: A framework based on decision-making with reference to communication resources
Year of publication: |
2013
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Authors: | Siano, Alfonso ; Vollero, Agostino ; Confetto, Maria Giovanna ; Siglioccolo, Mario |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 19.2013, 3 (1.7.), p. 151-167
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