Corporate communications from the CEO’s perspective : how top executives conceptualize and value strategic communication
Ansgar Zerfass; Muschda Sherzada
| Year of publication: |
2015
|
|---|---|
| Authors: | Zerfaß, Ansgar ; Sherzada, Muschda |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 20.2015, 3, p. 291-309
|
| Subject: | Institutional theory | Objectives of corporate communications | Principal-agent-relationships | Role of communication professionals | Corporate communications | Neo-institutionalism | Strategic communication | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Führungskräfte | Managers | Kommunikation | Communication | Strategisches Management | Strategic management | Firmenimage | Corporate reputation | Institutionenökonomik | Institutional economics | Investor Relations | Investor relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011401366