Corporate Culture : The Ultimate Strategic Asset

Contents; Preface; 1. Corporate Culture: The Invisible Asset; 2. Culture Management Foundations; 3. Culture Management Process and Tools; 4. Managing the Customer Orientation Dimension of Culture; 5. Managing the People Orientation Dimension of Culture; 6. Managing the Performance Standards and Accountability Dimension of Culture; 7. Managing the Innovation and Change Dimension of Culture; 8. Managing the Company Process Orientation Dimension of Culture; 9. The Dark Side of Corporate Culture; 10. Leading Culture Management and Culture Transformations; Notes; Index