Corporate Design (CD) : Akquisition, Sensibilisierung, Prozess, Vertragsgestaltung ; [Kosten und Nutzen]
[Rayan Abdullah ; Roger Cziwerny]
| Year of publication: |
2007 ; 2., vollkommen überarb. und erw. Neuaufl.
|
|---|---|
| Authors: | Abdullah, Rayan ; Cziwerny, Roger |
| Publisher: |
Mainz : Schmidt |
| Subject: | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Kostenrechnung | Cost accounting | Urheberrecht | Copyright law | Deutschland | Germany | Corporate Design |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 204 S Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | German |
| Notes: | Literaturverz. S. 197 - 198 |
| ISBN: | 3-87439-714-9 ; 978-3-87439-714-8 |
| Classification: | Marketing ; Graphikdesign |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003438525