Corporate digital responsibility (CDR) in the age of AI : implications for interactive marketing
Werner H. Kunz and Jochen Wirtz
| Year of publication: |
2024
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|---|---|
| Authors: | Kunz, Werner H. ; Wirtz, Jochen |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 1, p. 31-37
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| Subject: | Digitalisations | Artificial Intelligence | Data Security | Service Technology | Ethics | Digital Responsibility | Digitalisierung | Digitization | Künstliche Intelligenz | Artificial intelligence | Datensicherheit | Data security | Unternehmensethik | Business ethics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-06-2023-0176 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014475060