Corporate Discourse

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments i

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Year of publication:	2013
Authors:	Breeze, Ruth
Publisher:	London : Bloomsbury Publishing

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Extent:	Online-Ressource (217 p)
Series:	Bloomsbury Discourse Bloomsbury Discourse Ser.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Cover; HalfTitle; Series; Title; Copyright; Contents; Introduction; 1 The Corporation and its Stakeholders: Identity, Action, Interaction; 1.1 What are corporations?; 1.2 The discursive construction of the corporation; 1.3 What is corporate discourse?; 2 Approaches to Corporate Discourse; 2.1 Roles of discourse; 2.2 Corporate discourse studies; 2.3 Starting from the text; 2.4 Starting from the context; 2.5 Explaining and interpreting corporate discourse; 3 Communicating with Employees; 3.1 Job advertisements; 3.2 Recruitment processes: The job interview 3.3 Induction seminars and guides for new employees3.4 Constructing employees; 4 Communicating with Investors; 4.1 Annual Reports; 4.2 The CEO letter; 5 Communicating with the World: Advertising Discourses; 5.1 Defining advertising; 5.2 Product advertising; 5.3 Advertising discourse across cultures; 5.4 Advocacy advertising; 5.5 Hybrid genres; 5.6 Discourses of branding; 5.7 Assessing advertising; 6 Communicating with the World: Websites, Reviews, Sponsorship; 6.1 Corporate websites; 6.2 'About us' sections; 6.3 Corporate mission statements; 6.4 Corporate social responsibility reports 6.5 Annual reviews, interactive reviews and reports6.6 Sponsorship; 7 Interpreting Corporate Discourse; 7.1 Discourses and discourse; 7.2 Corporate discourse in a wider perspective; 7.3 The promotional turn; 7.4 Critical interpretations; 7.5 Concluding thoughts; Bibliography; Index
ISBN:	978-1-4411-2718-1 ; 978-1-4411-7753-7 ; 978-1-4742-2287-7
Source:	ECONIS - Online Catalogue of the ZBW

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