Corporate Diversity Communication Strategy : An Insight into American MNCs’ Online Communities and Social Media Engagement

by Roxana D. Maiorescu-Murphy

Part I Online Corporate Diversity in the Financial Industry -- 1. Introduction -- 2. Online Diversity Communication at JPMorgan Chase -- 3. Online Diversity Communication at Wells Fargo -- 4. Online Diversity Communication at Bank of America -- 5. Online Diversity Communication at Citigroup -- 6. Conclusions from the Financial Industry -- Part II Online Corporate Diversity in the Tech Industry -- 7. Online Diversity Communication at Microsoft -- 8. Online Diversity Communication at Google -- 9. Conclusions from the Tech Industry -- Part III Online Corporate Diversity in the Consumer Goods Industry -- 10. Online Corporate Diversity at Johnson & Johnson -- 11. Online Corporate Diversity at Altria Group -- 12. Conclusions from the Consumer Goods Industry -- Part IV Industry Comparison -- 13. New Directions for Theory and Practice

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Year of publication:	2020 ; 1st ed. 2020
Authors:	Maiorescu-Murphy, Roxana D.
Publisher:	Cham : Palgrave Macmillan
Subject:	Multinationales Unternehmen \| Transnational corporation \| Diversity Management \| Diversity management \| Social Web \| Social web \| USA \| United States

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Extent:	1 Online-Ressource (IX, 214 p. 3 illus)
Series:	Springer eBooks / Business and Management Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-29944-6 ; 978-3-030-29943-9
Other identifiers:	10.1007/978-3-030-29944-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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