Corporate Facebook pages : when "fans" attack
Year of publication: |
2012
|
---|---|
Authors: | Champoux, Valerie ; Durgee, Julia ; McGlynn, Lauren |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 33.2012, 2, p. 22-30
|
Subject: | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Beschwerdemanagement | Complaint management |
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