Corporate financial policy and marketing strategy : the case of IPOs and SEOs
Didem Kurt and John Hulland
| Year of publication: |
2012
|
|---|---|
| Authors: | Kurt, Didem ; Hulland, John |
| Published in: |
Handbook of marketing and finance. - Cheltenham [u.a.] : E. Elgar, ISBN 978-1-84980-272-7. - 2012, p. 244-266
|
| Subject: | Betriebliche Finanzwirtschaft | Managerial finance | Marketingmanagement | Marketing management | Börsengang | Initial public offering | Kapitalerhöhung | Seasoned equity offering |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552410