Corporate greed : its effect on customer satisfaction, corporate social responsibility and corporate reputation among bank customers
Year of publication: |
December 2018
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Authors: | Caruana, Albert ; Vella, Joseph ; Konietzny, Jirka ; Chircop, Saviour |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 23.2018, 3/4, p. 226-233
|
Subject: | Corporate greed | Corporate social responsibility | Corporate reputation | Customer satisfaction | Customer revenge | Corporate Social Responsibility | Kundenzufriedenheit | Firmenimage | Bank | Beziehungsmarketing | Relationship marketing |
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