Corporate heritage marketing : using the past as a strategic asset
Year of publication: |
2021
|
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Authors: | Riviezzo, Angelo ; Garofano, Antonella ; Napolitano, Maria Rosaria |
Publisher: |
2021: London : Routledge |
Subject: | Kulturgüter | Cultural heritage | Marketing | Italien | Italy |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxii, 98 Seiten |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-367-76495-1 ; 978-0-367-76499-9 ; 978-1-003-16725-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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