Corporate identity and consumer marketing: A process model and research agenda
| Year of publication: |
2009
|
|---|---|
| Authors: | He, Hong-Wei ; Mukherjee, Avinandan |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 15.2009, 1, p. 1-16
|