Corporate identity as strategic management communication : a working framework
Lee Chun Wah
Year of publication: |
2008
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Authors: | Wah, Lee Chun |
Published in: |
Contemporary thoughts on corporate branding and corporate identity management. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-54314-0. - 2008, p. 138-149
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Subject: | Unternehmenskultur | Corporate culture | Strategisches Management | Strategic management | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Management |
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