Corporate identity: Concept, components and contribution
| Year of publication: |
2005
|
|---|---|
| Authors: | Melewar, T.C. ; Karaosmanoglu, Elif ; Paterson, Douglas |
| Published in: |
Journal of general management. - Henley-on-Thames : The Braybrooke Press, ISSN 0306-3070, ZDB-ID 188363x. - Vol. 31.2005, 1, p. 59-82
|