Corporate image and reputation of large Mainland Chinese enterprises
Year of publication: |
2011
|
---|---|
Authors: | Yeo, Roland K. ; Goh, Mark ; Tso, Sophia |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 17.2011, 3, p. 195-211
|
Subject: | Firmenimage | Corporate reputation | Wettbewerbsvorteil | Competitive advantage | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation | Chinesisch | Chinese | Hongkong | Hong Kong |
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