"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Year of publication: |
2020
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Authors: | Singh, Jaywant ; Crisafulli, Benedetta ; Quamina, La Toya |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 839-849
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Subject: | Corporate co-branding | Crisis | Corporate image | Crisis response strategies | Experiment | Structural equation modeling | Firmenimage | Corporate reputation | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Krisenmanagement | Crisis management | Corporate Social Responsibility | Corporate social responsibility | Markenarchitektur | Brand architecture | Strukturgleichungsmodell | Structural equation model |
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