Corporate image, loyalty, and commitment in the consumer travel industry
James E. Richard; Annie Zhang
| Year of publication: |
2012
|
|---|---|
| Authors: | Richard, James E. ; Zhang, Annie |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 5/6, p. 568-593
|
| Subject: | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Tourismuswirtschaft | Tourism industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009558875