Corporate level strategy : theory and applications

1. What is corporate level strategy? -- 2. Why do multibusiness firms exist? Theoretical approaches to diversification -- 3. Managing the multibusiness firm : theoretical approaches to corporate level strategy -- 4. Defining the business -- 5. Diversification strategies : creating corporate value -- 6. The issue of relatedness : creating synergies -- 7. Diversification and performance : limits to the scope of the firm -- 8. The role of the parent : manageing the multibusiness firm -- 9. Organizing and structuring the multibusiness firm -- 10. Vertical integration : coordinating the value chain -- 11. The growth of the firm : internal development, mergers and acquisitions, and strategic alliances -- 12. Restructuring strategies : reducing the scope of the firm -- 13. Multipoint competition : managing market power -- 14. International diversification : global integration and local responsiveness -- 15. Corporate governance : controlling top managers and meeting corporate responsibilities.