Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm
Year of publication: |
2011
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Authors: | Balmer, John M.T. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 9 (20.9.), p. 1329-1353
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