Corporate Philanthropic Giving, Advertising Intensity, and Industry Competition Level
| Year of publication: |
2010
|
|---|---|
| Authors: | Zhang, Ran ; Zhu, Jigao ; Yue, Heng ; Zhu, Chunyan |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 94.2010, 1, p. 39-52
|
| Publisher: |
Springer |
| Subject: | advertising intensity | catastrophic events | corporate philanthropy | corporate social responsibility | industry competition level |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008526624