Corporate public affairs: structure, resources, and competitive advantage
Year of publication: |
2006
|
---|---|
Authors: | Griffin, Jennifer J. ; Brenner, Steven N. ; Boddewyn, Jean J. |
Published in: |
Business-government relations. - Westport, Conn. [u.a.] : Praeger Publishers, ISBN 0-275-98495-8. - 2006, p. 123-143
|
Subject: | Wettbewerbsvorteil | Competitive advantage | Öffentlichkeitsarbeit | Public relations | Ressourcenorientierter Ansatz | Resource-based view |
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