Corporate re-branding: is cultural alignment the weakest link?
Year of publication: |
2008
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Authors: | Gotsi, Manto ; Andriopoulos, Constantine ; Wilson, Alan |
Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 46.2008, 1-2, p. 46-57
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