Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland
Year of publication: |
2008
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Authors: | Muzellec, Laurent ; Lambkin, Mary |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 16.2008, 4, p. 283-300
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