Corporate rebranding: destroying, transferring or creating brand equity?
Year of publication: |
2006
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Authors: | Muzellec, Laurent ; Lambkin, Mary |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 40.2006, 7, p. 803-824
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