Corporate reputation and customer loyalty as the measures of competitive enterprise position : empirical analyses on the example of Polish banking sector
Year of publication: |
March 2016
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Authors: | Szwajca, Danuta |
Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 7.2016, 1, p. 91-106
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Subject: | reputation | customer loyalty | competitive position | banking sector | Bank | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Polen | Poland | Wettbewerb | Competition | Kundenbindung | Customer retention | Messung | Measurement | Internationaler Wettbewerb | International competition | Kundenzufriedenheit | Customer satisfaction | Reputation |
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