Corporate reputation effects across nations : the impact of country distances and firm-specific resources
Year of publication: |
2017
|
---|---|
Authors: | Swoboda, Bernhard ; Huber, Cathrin ; Schuster, Tassilo ; Hirschmann, Johannes |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 57.2017, 5, p. 717-748
|
Subject: | Corporate reputation | Signaling theory | Country distances | Firm-specific resources | Multilevel structural equation analysis | Signalling | Firmenimage | USA | United States | Theorie | Theory | Reputation |
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