Corporate reputation : managing the new strategic asset
John Smythe ; Colette Dorward ; Jerome Reback
| Year of publication: |
1992
|
|---|---|
| Authors: | Smythe, John ; Dorward, Colette ; Reback, Jerome |
| Publisher: |
London [u.a.] : Century Business |
| Subject: | Unternehmen | Image |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 180 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7126-5059-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004141432