Corporate rhetorical strategies in the legitimation of genetically modified foods
Jeffrey Gauthier and Jeffrey A. Kappen
| Year of publication: |
2017
|
|---|---|
| Authors: | Gauthier, Jeffrey ; Kappen, Jeffrey A. |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 21.2017, 3, p. 218-235
|
| Subject: | Sustainability | Rhetoric | Corporate strategy | Strategy management | Nachhaltigkeit | Strategisches Management | Strategic management | Gentechnisch erzeugtes Produkt | Genetically modified product | Rhetorik |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-10-2016-0081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011776270