Corporate Social Action: Conceptual Definition and Typology

This document makes a critical analysis of the concept of Corporate Social Action (CSA), proposes a definition for this concept and makes a typology about different forms of CSA. It also discusses the relationship between this concept, the Corporate Social Responsibility (CSR) and Corporate Social Marketing (MSC). It presents the results of an empirical study in Uruguay, which served to assess the suitability of the definition and the typology. The document seeks to provide elements for the development of conceptual tools to guide business practice in the field of CSA.