Corporate social performance as antecedent of consumer's brand perception
Year of publication: |
2011
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Authors: | Huber, Frank ; Meyer, Frederik ; Vogel, Johannes ; Vollmann, Stefan |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2011, 3 (13.12.), p. 228-241
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