Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution
Year of publication: |
2015
|
---|---|
Authors: | Pai, Da-Chang ; Lai, Chi-Shiun ; Chiu, Chih-Jen ; Yang, Chin-Fang |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 126.2015, 4, p. 685-696
|
Publisher: |
Springer |
Subject: | Corporate social responsibility (CSR) | Attribution | Brand advocacy | Industrial brand equity |
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