CORPORATE SOCIAL RESPONSIBILITY AND MARKETING
In this paper we showed that marketing is responsible for serving the interests of the society. Initially, marketing was condemned for instigating to socially adverse behaviors. Nowadays, the reputation of marketing is restored, as public decision-makers discovered the importance of marketing in generating desirable public behaviors. Marketing techniques can be used successfully to produce the intended outcomes
Year of publication: |
2010
|
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Authors: | Lect. Flaviu Meghişan Ph.D ; Assoc. Prof. Liviu Crăciun Ph.D ; Lect. Cătălin Mihail Barbu Ph.D |
Published in: |
Revista Tinerilor Economisti (The Young Economists Journal). - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1583-9982. - Vol. 1.2010, 15, p. 78-84
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | marketing values | marketing ethics | corporate social responsibility | consumer behavior |
Saved in:
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