Corporate social responsibility and repurchase intentions: The parallel mediation of consumer satisfaction and consumer trust
Year of publication: |
2022
|
---|---|
Authors: | John, Albert ; Ahmad, Nisar ; Shahzadi, Gulnaz ; Qadeer, Faisal ; Khalid, Afia |
Published in: |
Pakistan Journal of Commerce and Social Sciences (PJCSS). - ISSN 2309-8619. - Vol. 16.2022, 4, p. 604-621
|
Publisher: |
Lahore : Johar Education Society, Pakistan (JESPK) |
Subject: | CSR | repurchase intentions | customer satisfaction | customer trust | mallintercept survey | social exchange theory | Pakistan |
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