Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Amjad Hadjikhani, Joong Woo Lee and Sohee Park
| Year of publication: |
2016
|
|---|---|
| Authors: | Hadjikhani, Amjad ; Lee, Joong-Woo ; Park, Sohee |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 4, p. 530-554
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| Subject: | China | Emerging markets | South Korea | Commitment | Business network | CSR marketing strategy | Legitimacy | trust and knowledge | Samsung Electronics | Corporate Social Responsibility | Corporate social responsibility | Südkorea | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Unternehmensnetzwerk | Internationales Marketing | International marketing | Vertrauen | Confidence | Internationaler Markteintritt | International market entry | Electronic Commerce | E-commerce | Elektronikindustrie | Electronics industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2014-0104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011590313