CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY
Year of publication: |
2009
|
---|---|
Authors: | Vassileva, Bistra |
Published in: |
Management and Marketing Journal. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1841-2416. - Vol. VII.2009, 1, p. 13-28
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | Corporate social responsibility | corporate branding | brand image |
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