Corporate social responsibility, customer orientation, and the job performance of frontline employees
Year of publication: |
2014
|
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Authors: | Korschun, Daniel ; Bhattacharya, C. B. ; Swain, Scott D. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 3, p. 20-37
|
Subject: | corporate social responsibility | organizational identification | employee-customer identification | customer orientation | job performance | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Unternehmenskultur | Corporate culture | Verkaufspersonal | Salespeople | Arbeitsleistung | Job performance |
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