Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19
Haruna Babatunde Jaiyeoba, Shahoriyer Hossain, Hamzah Mohd Salleh and Amal A.M. Elgharbawy
| Year of publication: |
2023
|
|---|---|
| Authors: | Haruna Babatunde Jaiyeoba ; Hossain, Shahoriyer ; Salleh, Hamzah Mohd ; Elgharbawy, Amal A. M. |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 2, p. 317-341
|
| Subject: | Covid-19 | CSR | Halal certified companies | Marketing | Promotion | Corporate Social Responsibility | Corporate social responsibility | Coronavirus | Malaysia | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-09-2020-0287 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536388