Corporate Social Responsibility in the Digital Age

Online-Ressource (289 p)

Developments in Corporate Governance and Responsibility ; v.7

Developments in Corporate Governance and Responsibility Ser ; v.7

Description based upon print version of record

Front Cover; Corporate Social Responsibility in the Digital Age; Copyright Page; Contents; List of Contributors; Introduction to Corporate Social Responsibility in the Digital Age; The New Kid on the Block; Current Scholarship; References; Schrodinger's Cat in Facebook: A Lacanian Perspective; Introduction; Modern Society and Consumerism; Introducing Psychoanalysis; Alfred Adler: Individual Psychology; Jacques Lacan: The World as Mirror; Schrodinger's Cat and Perfection; Notes; References; The Rhetorical Citizenship of Corporations in the Digital Age; Introduction; The Corporation as Citizen

StatusEntitlements (and Responsibilities); Process of Political Participation; Rhetorical Citizenship as a Conceptual Frame; Corporations as Rhetorical Citizens?; Enactments of Rhetorical Citizenship in Social Media; Conclusion; References; Dear Brands of the World: CSR and the Social Media; Introduction; The Object of Our Research: Social Media Stakeholdership Vis-à-Vis Public Administration; Why It Is Important: Governments Are More Irresponsible than Corporations; What Others Have Said of It and Their Relevance to What We Have to Say: Many Monitor Corporations, Hardly Anybody Monitors ...

Possible Effects of Our Hypotheses: Generating Global Demand for Accountability from Public AdministrationThis Chapter; Materials and Method; Literature Review; Extending Monitoring of Stakeholders to Public Administration; Identifying a Theory; Quantitative Support of Our Hypotheses; Conclusion; References; Webliography; Classifying Social Causes Derived from the Communication of CSR Initiatives Online: A Theoretical and Practical Approach; CSR in the Current Economical Environment; Using the Internet in CSR, as a Means of Communication or Reference from Forbes Global 2000

General Aspects about CSRForms of CSR as Transposed into Different Types of Initiatives; Forbes Global 2000 Leading Companies; Classification of CSR Activities; References; How Activists Shape CSR: Insights from Internet Contagion and Contingency Theories; Introduction; Challenges of Irresponsible Behavior: Dynamics of Stakeholder-Initiated Engagement; Visibility and Stakeholder-Initiated Engagement; The Challenging Stakeholders; The Challenge; Challenged Organization; Detox Zara: Case Study of a Stakeholder Challenge; Conclusion; References

CSR and New Battle Lines in Online PR War: A Case Study of the Energy Sector and its DiscontentsIntroduction; Background; Royal-Dutch/Shell Group; Corrib Gas Field; Conclusion; References; Two-Minute Drill: Video Games and Social Media to Advance CSR; Introduction; CSR's Increasing Importance to Corporations and Corporate Communication; CSR and Corporate Reputations; Stakeholder Identification through CSR Programs; The CSR Promotional Communication Dilemma; The Nature of Stakeholders; Core Issues in the CSR Promotional Communication Dilemma; Communication Channels for CSR Information

Kraft Fights Hunger through Online Gaming: The "Two-Minute Drill"

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